Head of Marketing

This role sits within HOME’s Marketing and Communications Team, led by the Director of Audiences. The team works to put audiences at the heart of everything HOME does, building meaningful connections with visitors, participants, artists, partners and communities.

The Marketing and Communications Team is responsible for building, developing and retaining audiences, visitors and participants across HOME’s cross-arts programme, while clearly articulating HOME’s mission, vision and impact to audiences, partners and stakeholders. The team plays a key role in achieving visitor and income targets, supporting audience development, and ensuring HOME’s audiences are diverse, inclusive and reflective of the city.

This is a strategic and creative role for an experienced marketing professional who thrives on collaboration, strong storytelling and campaign delivery. This role will lead the development and delivery of high-impact marketing campaigns that promote HOME’s programme, grow audience engagement and support organisational priorities.

With a particular focus on out-of-home advertising, PR, messaging and audience-facing communications, the role will work closely with internal teams, external partners, artists, producers, media agencies and press contacts. The role will work in close partnership with the Head of Digital to ensure campaigns are insight-led, audience-focused and cohesive across all platforms.

The role also has line management responsibility for the Marketing Campaign Officer and Audience Data and Ticketing Manager and sits on the Wider Leadership Team.

For full details and how to apply please click on the link to take you to the Recruitment Pack.

Purpose

As Head of Marketing, you will lead HOME’s campaign strategy, shaping and delivering bold, audience-focused marketing that builds visibility, drives attendance and reflects our ambition. With a particular focus on out-of-home media, public profile and audience engagement, you will lead external promotional efforts, manage creative suppliers, and forge productive partnerships with visiting companies, PR teams and media planners.

This role works in close collaboration with the Head of Digital, with the Head of Marketing leading on messaging, campaign strategy, external promotion and out-of-home advertising, while the Head of Digital leads on digital platform management, paid media and performance insight. Together, the roles ensure HOME’s campaigns are cohesive, impactful and audience focused.

You’ll support and line manage the Marketing Campaign & Communications Officer to deliver powerful, inclusive campaigns that put audiences at the heart of everything we do whilst also line managing the Audience Data & Ticketing Manager ensuring campaigns and decisions are built around audience insight and behaviour.